posted by V. van der Neut

Introduction
to the Summer Closure campaign

HOFOR (formerly known as Københavns Energi) and 10:10 Danmark together took the initiative in 2012 to initiate the campaign Sommer Closure which should put focus on the big potential of saving energy and CO2 by closing down the district heating system correctly during the summer. This year we are running the campaign once again.

It is estimated that more than half of the Danish households heated by district heating systems do not close down their district heating system for summer, or do it wrongly. If done correctly, both the heating bill and the CO2 emission can be avoided. That is why we initiate the Summer Closure campaign.

The goal for the campaign is to make a national campaign amongst energy delivering companies/utilities and stakeholders, and to put focus on the big energy savings and the optimized use of the heating. The saving can be reached by easily closing the district heating system correctly during the summer.

Also the campaign has as a goal to work together with plumbing services, to assist them raise awareness of their customers, so efforts to save energy by the energy delivering companies/utilities can be taken into account. Additionally the campaign has a third goal to make a network where knowledge and experience can be shared.

The method for the campaign is an open source campaign. To make it easier to get the message of the campaign broadly spread, there has been produced material about the campaign that is free for anyone to use. There is also a website with information and a video, which tells how a typical Summer Closure is done (www.sommerluk.dk).

Furthermore we have as a target to be present in the media, with the help of press releases, advertisements, using the social media, and our own website. We have already reached a lot of media coverage, both in national and regional television, newspapers, etc.

The campaign in 2012 was a success. It made a lot of people think and talk about Summer Closure the district heating system. This is why we want to repeat the campaign this year too. It will start the 15th of May 2013.

You, as either an individual or an organization, are welcomed to use the communication package we provide and spread the information to a wider audience.

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